As a digital marketing agency focused on your business growth, we conduct marketing audits to determine the programs that best work for their success. Typically a client is looking to get more leads and sales, and each of these programs focuses on acceleration-driven expansion. As you build out your marketing mix, consider how you can implement these into your strategy.
Search Engine Optimization
Search engine optimization is the tried and true method for getting more traffic to your website. While it is crucial to get visitors to your website, the quality of that visit is essential. With 93% of all online interactions with your business beginning with a search, your business needs to start working on building your rankings on search engines such as Google. The best method to do this is by producing high-quality content for your website. Through search engine optimization, you increase the number of quality viewers your website gets from search engines like Google and Bing. By implementing search engine optimization routines, you will ensure that your website’s traffic is looking for your business’s products and services.
Online advertising, sometimes referred to as pay per click or display advertising, is a marketing routine that places your ads on a platform to get visitors to your website. BusinessWire recently stated that 60% of mobile users interact with online advertising at least once a week, and 75% of internet users say that ads make it easier to find information on the web; your business cannot afford not to run advertising programs. Our digital marketing agency recommends that you advertise on Google and Facebook. With Google, you can advertise to people who are actively searching for your product or service, and with Facebook, you will promote to people interested in them.
Conversion Rate Optimization
An often overlooked marketing routine is conversion rate optimization, which increases the number of visitors that take the desired action on your website. With the average conversion rate at 2.35%, it’s more crucial than ever to make it easy for your visitors to take the desired action. Conversion rate optimization is an evergreen program that runs alongside other marketing routines. Using data from the traffic we generate to the site, we make changes to call to action, implement additional landing pages, and track visitor interactions with your website to increase conversion rates. Making simple changes and always testing can generate up to 2000% more leads by starting conversion rate optimization strategies.
Social Media Marketing
In its simplest form, social media marketing uses social media platforms to promote your product or service. With 3.75 billion active users who spend an average of 142 minutes per day on social media, it’s a marketing platform you need to embrace. When our digital marketing agency works with clients to establish their social presence, we first determine their goals (getting more leads or sales). With this in mind, we need to find your target audience and engage them with compelling content. When setting up a social media strategy, simple is best, and master one platform before diversifying.
The Next Steps
You are now ready to implement the marketing routines our digital marketing agency recommends for business growth. But before you get started:
- determine your objectives
- hone in on your target audience
- create compelling content (and advertising)
- ensure your website is conversion-friendly