Long Term Care Primer

Long Term Care Primer

Long Term Care Primer (LTC Global) provides capital for life and health insurance firms and agents, with a specialized focus in financial products and insurance for long term care for seniors.

The Challenge

While Long Term Care Primer initially had a strong web presence, they found that their online traffic was slow and ineffective. In order to drive more traffic to their site, and to turn more of that traffic into qualified leads, Revised Edition’s team worked with Long Term Care Primer to create several high-impact, omni-channel advertising campaigns. These efforts were paired with our Conversion Rate Optimization services to boost the value of those campaigns by increasing the volume of converted leads.

The Objectives

[
Increase the volume of online traffic to existing website
[
Amplify Long Term Care’s brand message by expanding their online marketing and advertising strategies
[
Increase the percentage of qualified and converted leads from their web traffic

The Challenge

While Long Term Care Primer initially had a strong web presence, they found that their online traffic was slow and ineffective. In order to drive more traffic to their site, and to turn more of that traffic into qualified leads, Revised Edition’s team worked with Long Term Care Primer to create several high-impact, omni-channel advertising campaigns. These efforts were paired with our Conversion Rate Optimization services to boost the value of those campaigns by increasing the volume of converted leads.

The Objectives

[
Increase the volume of online traffic to existing website
[
Amplify Long Term Care’s brand message by expanding their online marketing and advertising strategies
[
Increase the percentage of qualified and converted leads from their web traffic

What We Did

[

Lead Generation Strategy

[

Advertising Campaigns

  • Google AdWords
  • Bing ads
  • Facebook ads
  • YouTube ads
  • Inbound call campaigns
[

Conversion Rate Optimization

The Results

[

Approximately 1,000 leads per week (up from 80-90/week)

[
Increased conversion rates from 6% up to 17-20%
[
Reduced the cost per lead by over 50%

What We Did

[

Lead Generation Strategy

[

Advertising Campaigns

  • Google AdWords
  • Bing ads
  • Facebook ads
  • YouTube ads
  • Inbound call campaigns
[

Conversion Rate Optimization

The Results

[

Approximately 1,000 leads per week (up from 80-90/week)

[
Increased conversion rates from 6% up to 17-20%
[
Reduced the cost per lead by over 50%

LET'S GIVE YOUR BUSINESS A COMPETITIVE EDGE.