Acceleration Driven

Conversion Rate Optimization

Performance Driven
Conversion Rate Optimization

What is Acceleration Driven CRO

Learning why your audience interacts with your brand is as important as knowing how. Conversion Rate Optimization (CRO) is the process of converting more site visits into actions—such as filling out a contact form, requesting a quote, or becoming a customer.

With ongoing monitoring, asset development and user testing, our conversion rate optimization services combine your website’s raw data with powerful analytics tools to give you valuable insights for turning more browsers into buyers.

The Facts

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Only 17% of marketers use A/B tests on landing pages to improve conversion rates (HubSpot, 2020)

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The first five seconds of a page loading have the greatest impact on conversion rates, with rates dropping roughly 4.5% with each extra second of page-load time (Portent, 2019)

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70% of marketers say SEO is preferred to pay-per-click (PPC) for converting traffic into sales (Databox, 2019)

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Landing pages are considered the least popular signup form but have the highest conversion rate (23%); by comparison, popups are the most popular signup form yet have the second-lowest conversion rate (3%) (Omnisend, 2018)

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43% of sales and marketing staff lament that a “lack of accurate/shared data” on leads is the biggest hurdle when aligning marketing and sales teams (InsideView, 2018)

The Facts

[

Only 17% of marketers use A/B tests on landing pages to improve conversion rates (HubSpot, 2020)

[

The first five seconds of a page loading have the greatest impact on conversion rates, with rates dropping roughly 4.5% with each extra second of page-load time (Portent, 2019)

[

70% of marketers say SEO is preferred to pay-per-click (PPC) for converting traffic into sales (Databox, 2019)

[

Landing pages are considered the least popular signup form but have the highest conversion rate (23%); by comparison, popups are the most popular signup form yet have the second-lowest conversion rate (3%) (Omnisend, 2018)

[

43% of sales and marketing staff lament that a “lack of accurate/shared data” on leads is the biggest hurdle when aligning marketing and sales teams (InsideView, 2018)

The Benefits

Our Steps

Baseline & Best Practices Setup

We walk your team through our performance-driven SEO strategies and get you set up with a plan to get your company the visibility it deserves.

Analytics & Keyword Research

We conduct thorough research on the relevant keywords specific to your industry, products and services to drive more search traffic to your site.

Content & Targeting Plan

We develop a content plan and calendar that outlines your targeted audience, top keywords to use, and the ideal schedule for posting original content.

Content Discovery & Drafting

Our team will draft high-quality content from the insights taken from the keyword research in order to increase your brand’s rank on search engines, attracting more visibility and credibility online.

SEO Content Layout Routine

Your customized SEO strategy is shared with your team for review, feedback and approval before implementing a schedule (manual or automated) for content creation and sharing.

Monitoring & Maintenance

Stay up to date on the status of your SEO content plans by monitoring the success of keywords and tracking how visitors find your site and where they’re coming from.

Quarterly Reviews & Real-time Dashboards

Real-time analytics enables your team to make more informed decisions about marketing budgets, upcoming campaigns, and sales processes.

Our Steps

Baseline & Best Practices Setup

We walk your team through our performance-driven SEO strategies and get you set up with a plan to get your company the visibility it deserves.

Analytics & Keyword Research

We conduct thorough research on the relevant keywords specific to your industry, products and services to drive more search traffic to your site.

Content & Targeting Plan

We develop a content plan and calendar that outlines your targeted audience, top keywords to use, and the ideal schedule for posting original content.

Content Discovery & Drafting

Our team will draft high-quality content from the insights taken from the keyword research in order to increase your brand’s rank on search engines, attracting more visibility and credibility online.

SEO Content Layout Routine

Your customized SEO strategy is shared with your team for review, feedback and approval before implementing a schedule (manual or automated) for content creation and sharing.

Monitoring & Maintenance

Stay up to date on the status of your SEO content plans by monitoring the success of keywords and tracking how visitors find your site and where they’re coming from.

Quarterly Reviews & Real-time Dashboards

Real-time analytics enables your team to make more informed decisions about marketing budgets, upcoming campaigns, and sales processes.

LET'S GIVE YOUR BUSINESS A COMPETITIVE EDGE.